Clear, clever, data-driven freelance copywriting
Sunlighten is a luxury infrared sauna brand helping people build stronger wellness rituals through light, heat and science.
My work spanned email, landing pages, social and brand messaging, including the launch and rebrand of PulseIQ™, Sunlighten’s infrared intelligence platform. Across every touchpoint, the goal was to make the science feel simple, the benefits feel personal and the brand feel as elevated as the product.