Hero Squad

The American Bible Society’s Armed Services Ministry needed a vibrant website for Hero Squad, a program supporting military families—extending faith, fun, and community to kids facing unique challenges.

We helped craft a strategic plan for the site and conversational, family‑friendly, emotionally-compelling copy tailored to families, chaplains and donors. By creating an engaging and interactive experience, we aimed to keep user interest and conversion rates high.

The result: a launched site that exceeded enrollment goals and now has a waiting list.

Client: American Bible Society
Agency: Fervor
Category: Concept, Copywriting, Scriptwriting, SEO, UX