C2FO

C2FO is one of the fastest-growing FinTech firms in the nation. As the first and largest working capital market in the world, they are disruptors in every sense of the word – and needed visuals and messaging to match. With big banks as their main competition and newcomers popping onto the scene, C2FO craved sales enablement collateral that left an impression on a very specific audience.

I honed in on a voice that is bold and confident while cheeky and approachable – a far cry from the other personalities in their space, and a fun challenge.

We worked closely with C2FO to first establish audiences and messaging, and provided strategic recommendations and directives for the sales brochure, collateral, and landing page.

Client: C2FO

Agency: Native Digital

Category: Copywriting, Strategy