Clear, clever, data-driven freelance copywriting
We tied on a bib and dipped into revamping the voice and vibe of Club Applebee’s, Applebee’s Grill + Bar loyalty program. We launched the new personality with multiple email series and built evergreen template components to create consistency across its global franchises.
We infused the brand voice and values of trust, community, value, attentiveness, and eatin’ good in the neighborhood. If you read the fine print, even the legalese has flavor.
Client: Applebee’s Grill + Bar
Agency: Barkley
Category: Concepting, Copywriting, Creative Direction